
What Changing a Ninety Year Old Policy Taught Me About Leadership
Old policies carry a peculiar authority: their age is mistaken for wisdom. Asad Shamim shares the leadership lessons learned from the five-year campaign that retired a near ninety-year-old boxing rule and opened professional boxing to athletes with Type 1 diabetes.
The Authority of Age
A policy that has survived ninety years acquires a strange kind of authority. Its longevity is treated as proof of its wisdom, when often it is only proof of its invisibility. The boxing rule I spent five years campaigning to change, the rule that kept boxers with Type 1 diabetes out of the professional ranks in the UK, had survived not because generations of officials had examined and endorsed it, but because no one had been forced to examine it at all.
Leading the campaign that ended it, and secured the first UK professional boxing licence for a boxer with Type 1 diabetes, taught me lessons about leadership that I have carried into every role since. Here are the ones that matter most.
Lesson One: Age Is Not Evidence
The first argument we always encountered, in one form or another, was longevity itself: the rule has served the sport for decades. My response became a fixed part of the campaign: a rule's age tells you when it was written, not whether it is right. The medicine of the 1930s could neither monitor blood glucose in real time nor manage it with modern precision. The rule was rational then. The question was whether it remained rational now, and that question could only be answered with current evidence, not historical deference.
Leaders should apply this test relentlessly. In every organisation I have built or advised, the most dangerous policies are the oldest unexamined ones, precisely because their age shields them from scrutiny.
Lesson Two: You Cannot Delegate Conviction
Five years is long enough for every form of support to waver. Advisers move on, momentum stalls, and the pragmatic case for quitting resurfaces annually. What cannot waver is the leader's conviction, because everyone involved calibrates their commitment against it. I learned to treat my own certainty as infrastructure: something the campaign depended on and that I was responsible for maintaining, through study, through contact with the athlete whose future was at stake, and through honest reassessment of the evidence whenever doubt crept in.
Conviction maintained through reassessment is leadership. Conviction maintained through avoidance is stubbornness. The difference decides whether the long game is worth playing.
I also learned to communicate that conviction differently to different audiences. To the athlete, it meant honesty about timescales rather than comfortable promises. To the medical experts, it meant demonstrating that their careful work would be used carefully. To the governing body, it meant showing up, year after year, with the same respectful persistence. Conviction is not a speech; it is a pattern of behaviour that others can rely on when their own certainty wavers.
Lesson Three: Institutions Hear Precision, Not Volume
Campaigns are tempted toward noise: publicity, pressure, indignation. We chose precision instead. Every submission to the governing body was specific, sourced and answerable. When concerns were raised, we responded to the concern actually expressed, not the one easiest to rebut. Over five years, this precision did something volume never could: it made agreement safe. The officials who eventually granted the licence could point to a documented evidentiary record, built with medical experts, that justified their decision to any critic.
The lesson generalises. Whether in sports governance or the international advisory work I undertake, institutions move when agreement becomes defensible. Your job as a leader is to build the defence before you ask for the decision.
Lesson Four: The Beneficiary Is the Point
It is easy, in long campaigns, for the cause to become abstract: policy, precedent, principle. I made a practice of remembering that the campaign existed because a real athlete with real talent was watching his window of opportunity narrow year by year. That human anchor disciplined every strategic choice. It ruled out delays we might have tolerated for tactical advantage and shortcuts that might have won an exception rather than a lasting change.
Leadership that loses sight of its beneficiaries becomes politics. Leadership that keeps them in view stays honest.
What Ninety Years Teaches in Five
When the policy finally changed, the sport did not weaken; it widened. Athletes who manage Type 1 diabetes with extraordinary discipline now compete under protocols that protect them as robustly as any competitor. The institution emerged more credible, not less, for having modernised. And I emerged with a conviction that now shapes all my work, from business to governance: the leader's highest duty is not to preserve the rules as found, but to ensure the rules still serve the people they govern. More about that journey is available on my about page, and I welcome dialogue through my contact page.

